Sources
The channels we learn from.
Founder Casebook is evidence-based advice for people building AI-powered apps and SaaS, learned from respected builder channels on YouTube. We watch the videos, capture the key lessons in our own words, and always link back so you can hear the full story from the original creator.
- Live
Starter Story
Pat Walls
Long-form founder interviews that go deep on revenue, tools, pricing, and the specific mistakes founders made along the way.
BusinessMarketingWatch the channel - Live
Rob Walling
Rob Walling
The most-cited bootstrapped-SaaS educator on the internet — founder of MicroConf and TinySeed, decades of hard-won lessons on building software businesses without funding.
BusinessWatch the channel - Live
MicroConf
MicroConf
A conference-talk archive of the bootstrapped SaaS world — hundreds of founders sharing what actually worked, on stage, in detail.
BusinessWatch the channel - Live
Alex Hormozi
Alex Hormozi
Offers, pricing, and sales frameworks pressure-tested on real, scaling businesses.
BusinessMarketingWatch the channel - Live
Marc Lou
Marc Lou
Indie hacker shipping in public — launch tactics, distribution experiments, and the unglamorous mechanics of a solo SaaS founder's week.
MarketingTechnicalWatch the channel - Live
Breaking B2B
Sam Dunning
No-fluff SaaS SEO and B2B marketing — channel-specific tactics for founders who need pipeline, not vibes.
MarketingWatch the channel - Live
Nick Saraev
Nick Saraev
AI automation and building SaaS with modern AI tooling — practical, technical builds rather than theory.
TechnicalWatch the channel
We’re fans of every channel on this page, not affiliates of any of them. Their interviews, stories, and teaching are the foundation; our role is to organize the key lessons into practical, comparable guidance. Every citation links straight back to the original video.